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Posts Tagged ‘Big Time’

In the movie “You’ve Got Mail”, the sub-plot aside from the love angle
is that the heroine (played by Meg Ryan) was forced out of business
when the big-time bookstore owner (played by Tom Hanks) moved
into town.

Meg’s character owned a quaint little bookstore which she inherited
from her mother. Although the prices of her books were a little steep,
she makes up for it in service. She packs the books in a specialized
bag, and she knows all of her customers by name.

Tom’s character, on the other hand, moved into town to build a branch
of a big chain-bookstore which offered discounted prices and a huge
building, as compared to Meg’s little bookshop on one corner of the
town’s streets.
In the end, Meg was forced out of business because her customers
went to Tom’s monstrous bookshop.

Nowadays, this situation will not hold true anymore.
More and more small organizations are paving the way and giving big
businesses a shot of their own medicine

In the movie, the reason why Meg Ryan was forced out of business is
because she cannot profit anymore. Her prices are steep as compared
to the other big business’ discounted rates.

Her only edge is that she gives personal service, she knows her
customers by name and she has a very small staff, about 2 or 3
employees.

As a small organization you may turn around and have these qualities
as your edge to compete against the big sharks in business.

There’s a little Girl Scout on the street carrying boxes of different flavored cookies, timidly trying to knock on her neighbors’ doors
worried that somehow she’ll be booed out and that doors would just slam shut on her face after offering her cookies for just a few cents?
Such a pitiful sight eh?

But imagine what this little girl could be feeling even before approaching doors. Will they know that she is on official business and
would just be selling cookies for the good of humanity? Will she be able to speak her rehearsed cookie scripts? Will she make her first
order?
Little that we know that a lot of grown ups, even professional salesmen, experience anxiety the idea of making their own cold call.
Its so normal to feel butterflies hitting big time up and down your belly, that just thinking of making the call (whether personal or
business) would even want to make you throw up. But, let me give you the exact explanation of what a cold call means.
A cold call is a personal call, it can be a visit or phone call to someone you know a little or someone whom you really don’t know. The main
reason for the call is that you are selling something for personal or official business.

Others think that a cold call is only being made to total strangers, taken from phonebooks or referrals from other persons. On the
contrary, this cold call can be made to someone you already know or to a prospect you’re already familiar with. It can be someone you met
last month at a party or maybe a friend introduced him to you before and you found him to be a good prospect to sell the product. But still,
contacting someone you know breaks the ice for a moment. Try to narrow your prospects at first where you feel comfortable, once you’ve
mastered the technique that’s the time you can move on to a more challenging prospects you never even thought of approaching.
The ordeal that you have to go through first is making that personal, meaning one on one, physical appearance or telepresence. This can
make you so tense that you feel like quitting everything. There are even cold calls that make you feel like you will disappear in a heartbeat.

Even professionals like doctors, lawyers and professors feel the same, which is why they depend on friends or clients’ referrals for fear of
losing their dignity and good name after making an unsuccessful cold call. One deep breath can help do the trick.

Nothing can be as uncomfortable as prospecting someone for your cold call. The fear of being shouted at or making a fool out of yourself, are
roadblocks and keep you from selling. This can be overcome with the right attitude together with guarded planning, preparation and if
possible – Training. Believe it or not, salesmanship is possible for everyone.