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Posts Tagged ‘Organization’

In the movie “You’ve Got Mail”, the sub-plot aside from the love angle
is that the heroine (played by Meg Ryan) was forced out of business
when the big-time bookstore owner (played by Tom Hanks) moved
into town.

Meg’s character owned a quaint little bookstore which she inherited
from her mother. Although the prices of her books were a little steep,
she makes up for it in service. She packs the books in a specialized
bag, and she knows all of her customers by name.

Tom’s character, on the other hand, moved into town to build a branch
of a big chain-bookstore which offered discounted prices and a huge
building, as compared to Meg’s little bookshop on one corner of the
town’s streets.
In the end, Meg was forced out of business because her customers
went to Tom’s monstrous bookshop.

Nowadays, this situation will not hold true anymore.
More and more small organizations are paving the way and giving big
businesses a shot of their own medicine

In the movie, the reason why Meg Ryan was forced out of business is
because she cannot profit anymore. Her prices are steep as compared
to the other big business’ discounted rates.

Her only edge is that she gives personal service, she knows her
customers by name and she has a very small staff, about 2 or 3
employees.

As a small organization you may turn around and have these qualities
as your edge to compete against the big sharks in business.

Marketing is not about trying to sell your products and services to everyone. It is about knowing who to market your products to.
In marketing, it is good to remember these fast facts:

> Know about your customers.
>Communicate with your customers.
>Build a good and personalized relationship with your customers.
This will be a great edge for you to have against the bigger companies.
They might offer discounted prices but it is harder for them to keep
track of customers on a more personal basis.
>Do not stop the marketing process.
As a small organization, you need to routinely review the markets that you need to pursue so that you can better reach out to your
customers.

Remember, small organizations are big businesses these days so do not be afraid to work hard for the company that you have – not matter how small.
If you work hard, make wise business decisions, learn how to market your small business and personalize your customer interaction, your
small-scale business is sure to rise to the top.